Recipient Status Descriptions

PostUp maintains a status for each recipient record in real-time. You may view a subscriber's status via the recipient tab, by downloading or exporting data, and by previewing a mailing list. A subscriber's status will ultimately determine if they receive future mailings.

Please refer to the following list for more information about the recipient statuses presented throughout the PostUp user interface.

  • Normal: Indicates that the subscriber is eligible to receive mailings.

  • Unsub: This status refers to any recipient that unsubscribed at the site level. An Unsub status indicates that the one-time subscriber is no longer eligible to receive future email and/or SMS communications.

    Tip: PostUp provides the option to configure unsubscribes at the list or global level. Please contact your Account Executive for more information.
    Note: PostUp automatically processes all feedback loop complaints as unsubscribes.
  • Optout: Indicates that the recipient explicitly requested to be removed from all mailing lists.
  • Held: PostUp will set a subscriber to a Held status if his or her email address generates a single hard bounce or multiple soft bounces.

It is important to note the difference between the way PostUp handles both hard and soft bounces:

  • Hard bounce: A hard bounce indicates the subscriber's address is invalid. Hard bounces are defined as a permanent error such as user@domain.com does not exist.
  • Soft bounce: A soft bounce indicates a transient error for a particular address that may be resolved in the future. Examples of soft bounces are user@domain.com exceeded storage allocation or attempting to send to a mail server that is unreachable.
  • Blocked: PostUp will set a subscriber to a Blocked status after his or her email address generates multiple block bounces.
  • Block bounce: A block bounce indicates that the ISP rejected the message because of an issue related to the sender.
  • Marked – Marked 5: The PostUp Professional Services team will set a record to a Marked status when isolating data segments suspected of containing a spam trap address. In addition, users may select to update subscriber records to a Marked status to isolate older data segments identified as having high complaint rates.
  • Temp Seed: PostUp will assign this status to any member who receives a test message or is seeded on a mailing.